Presentation design of today - developments in the design world of presentations
The power between well thought-out visualizations, performance and technology
Every year new trends are defined in the world of presentation design. Beginning with long-lived design standards, these trends will influence the way presentations are created and delivered in 2019 to meeting rooms, lecture halls and, most importantly, to event audiences around the world.
Despite the diversity in the design world of presentations, some directions and new forms of visualization that are becoming increasingly important can be identified.
From new software that optimizes the appearance of the slide design, to the integration of animations, videos and audio, to portable technology, we see day after day and presentation after presentation how the quality of all types of presentations and speakers increases overall.
Presentation technologies have evolved beyond the classic slide show
There are, however, no binding guidelines for the design of presentations that transcend scientific disciplines, but at least some rules can be drawn up from didactic and psychological points of view.
Basically, a presentation is about the communication of messages. However, a message must not only be communicated to the outside world but must be designed in a specific way that can ensure that the recipients can understand and internalize it.
According to Venngage’s 2019 presentation design statistics, in which nearly 400 different speakers were interviewed, almost half of the speakers interviewed affirmed that the main goal of a presentation is to summarize complex information and facilitate its digestion.
Every form of presentation lives from the speech
Today, a good talk requires more than just a good and suitable form of presentation. The whole story must be accompanied by a suitable visualization with an appropriate performance and the appropriate technologies, so that the message is strengthened in the audience.
Good speeches and presentations have a clear structure, which is logically structured and oriented towards the recipients. They are stimulating and entertaining for the audience. Stories, clear examples, metaphors, jokes, questions and even other rhetorical tools give a presentation the opportunity to remain relevant and confirm the complexity of the aspects behind the preparation that need to be considered.
First and foremost, top keynote speakers put together the main message with supporting visualization forms and pay close attention to body language and posture. Eye contact, gestures, facial expressions and voice control are also included and taken into account.
In addition, they focus on and respond to the reaction and inclusion of the audience. Through persuasion techniques such as sympathy, reciprocity, honesty and consistency, they seek to achieve clear effects with the audience.
Also, in the field of visual forms due to the high technological developments and quality of today’s visualizations techniques, the following elements increasingly come into focus in presentations.
Concentration on the core message
The attempt to stuff too many ideas on a slide can only work to the detriment of a presentation.
Therefore, minimalist designs have recently gained a place in the world of talks, speeches and presentations in order to avoid the compulsion to evoke a strenuous experience that could reflect a sensory and information overload.
These designs allow speakers and presenters to make the most of the time for the presentation and limit the audience’s focus to the most important components of it.
Here it is really about creating a perfect balance where the visual elements don’t detach from the message itself. The simple, clear design with a uniform appearance eliminates the excess and supports the speaker’s conversation with the audience.
This keeps information and messages short and concise, while minimizing additional distractions for both the speaker and the audience. which ensures at the same time total attention to the featured from viewers and participants.
Less is sometimes more
“Less is sometimes more” can also be observed in the reduction of presentation text. According to Venngage statistics, the vast majority of respondents (84.3%) stated that their slides were very visually oriented. At the same time, over half of the speakers said that less than a quarter of the content of their presentations consisted of text.
Slides with a lot of text, especially if it is a repetition of what is said out loud, are detrimental to a presentation. A text slide forces the brain to multitask between reading and listening. If there are many words on a slide, the audience must divide their attention between the text that is being shown and the narrative. This is very difficult for the human brain and affects directly the effectiveness of the slide text and the spoken words.
Apart from this trend, the same applies to data and statistics. Every slide, every moment and every word here become decisive in creating a compact feeling between the visual, the narrative and the story to be transmitted in service to evoke a unique idea and atmosphere.
Infographics are on the list of top trends for presentation design and it’s not hard to understand why. Viewers prefer hyper stilled data visualizations, and studies show that they understand them better. Instead of loading the data into a classic chart, icons with short statistical explanations can be used easily and creatively.
Infographics combine symbols with typography, visual elements and colors to transform facts and figures into engaging, easily digestible content. And these style transformations make a presentation feel consistent and thoughtful.
Symbols can better represent concepts, making them suitable, accurate, and universally understandable. Using them instead of bullet points creates direct associations and connections and complements the concepts and ideas conveyed in a presentation.
These elements are processed faster than other types of content and are also a good way to overcome language barriers by using them in an easily identifiable way.
This makes it easier to provide contexts, identify patterns, compare categories, track time histories, and describe relationships between records.
In this area, Infographics are also a better visual tool for high engagement and together with symbols, these types of visualization result in a high level of commitment.
Colours Semiotics at its finest
To create a clean presentation design, a presenter must combine great images, clean fonts, and effective colors. While the focus is often on the images and words placed on slides, studies have shown that the colors a presenter chooses are extremely important for the design and attention of the audience.
Color psychology, as a branch of the wider field of behavioral psychology, has looked closely at and confirmed that when colors are used meaningfully, subject learning can be improved by up to 75% and understanding by up to 73%.
When the eyes take on color, they communicate it to the hypothalamus, and immediately a large number of signals are sent to the endocrine system and then to the thyroid gland. The thyroid glands signal the release of hormones that affect emotions and behavior.
This means that imaginary color palettes can enhance the audience’s attention, influence the psychology of viewers and evoke the expected emotions and associations that the presentation aims to awaken.
Thematic and Visual Transitions: On the Consistency of the story
Time changes and with the progress of technology it becomes more and more difficult to inspire the audience. Not only PowerPoint as the most common presentation medium has had its day. Classic forms of presentation and block programs are also part of it.
Modern technologies and innovative approaches pave the way for a new generation of presentation forms. This brings us to a technological leap where the image needs life and movement to express in detail the simultaneous transmission of sensations, emotions and messages.
In this area, high quality and defined images with integrated movements, short but explanatory animations and clips with narrative power and visual clarity are characteristic.
Particularly in the narration of stories and their thematic transitions in lectures, the use of lighter visual effects through videos and animations will increase significantly in order to improve the viewer experience.
Topic transitions are particularly important in presentations of services, where presentations provide coherence and consistency while keeping audiences informed without confusing them between two different ideas.
These techniques can be easily integrated through light image movements as they link themes and thoughts or parts of stories to the next. Their effectiveness lies in distinguishing hierarchies and categories that communicate the main ideas and messages of the presentation.
Animations and cinemagraphs that improve the meaning of the message
Animated graphics, cinemagraphs or “living photos” are meaningful support tools that contain moving parts where a slight and repeated movement occurs and forms a video clip.
Presentations containing cinemagraphs or animations will certainly stand out in 2019 and beyond.
This powerful means of communication is mostly used to attract the audience’s attention at certain points throughout the presentation. The use of this visualization technique makes a static presentation appear on the projection screen and the audience dive into it to concentrate on the most important part of the image.
Similar to cinemagraphs, but with a longer duration and a prepared script, Motion Design offers an attractive way to break down complex information and make it entertaining.
This form of graphical representation makes complex topics easier to understand. These animated films can provide the framework for a narrative and connect the key points in a logical sequence, as well as enhance the aesthetics and functionality of a narrative story.
The advantage of Motion Design is that it sets a new standard for presentation design that has a greater impact on the viewer. Thus, this technique can help listeners understand the connection and flow between two different moments of a presentation and present it in a simple way that can be easily followed by the audience.
The presentation world is very diverse and extensive and developments in this area go hand in hand with the accelerated pace of our technology and our markets.
Speakers are spending more and more time preparing their presentations and the appropriate high visual composition of their content, confronting themselves with the challenge of finding the best way to design their presentations between visual means, message, performance and audience, because presentations are not only the visual support for a speech, but also one of the most important marketing tools for the brand image that a company can use to make a relevant impact on the market and attract new fans.
We would like to invite you to dive deeper into the future of meeting design in a personal consultation and find out together with us and your team which trends, keynote speakers, storytelling and presentation strategies will be relevant for you and your company in the future!
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