The Pink!Way

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The Event-Experience-Journey:

The “Pink! Way” from MCI leads directly to the ideal experience!

 

01IDENTIFY

THE START IS THE BASIS FOR SUCCESS
At the start of every planning phase, we record and analyse all relevant influences and success factors from the entire environment.

02DEFINE

CLEAR GOALS AND KPI'S KEEP THE STRATEGY ON TRACK
The individual objectives determine the path that our experience designers must follow. For each goal we define appropriate KPI's, so that the degree of goal achievement can be measured effectively.

03DESIGN

EMOTIONS AND MESSAGES IN THE RIGHT MIX
During the actual experience design process, we develop all the individual experiences that the participants experience during the event.

04PERFORM

OPERATIONAL IMPLEMENTATION OF THE STRATEGY
After the strategic development our team plans and realizes the event with all its individual experiences on site. In this way, we ensure that the strategy is implemented perfectly and sustainably.

05EXTEND

THE POSITIVE REVERBERATION OF AN EVENT
After the event, we let the positive experience live on among the participants and we even strengthen it through the targeted use of online measures, event apps and other specific measures.

06REFLECT

AFTER THE EVENT IS BEFORE THE EVENT
After each event we check the success and the degree of goals' achievement. We have the previously defined KPI's evaluated neutrally and independently to ensure that we have a sound and correct basis for the next planning.

INSPIRE PEOPLE. CREATE ADDED VALUE.

With a targeted, clear strategy and moving emotions, we bring people together, activate your target groups and create added value.

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