For almost every conference or event, speeches and thus speakers or keynote speakers are one of the most important items on the agenda. They are one of the main sources of motivation and inspiration. The keynote speaker is the actor whose task is to stimulate entertainment and attract the attention of visitors.

In other words, Keynote-Speaker are an important key to the goals an event has. They are crucial to the success of an event.

“All the great changes in the world come from words” – Marjane Satrapi

The power of the spoken word

A well-prepared keynote speech is a powerful tool for new ideas, practical explanations, memorable examples and an inspiration and attunement to a topic. Good speeches inspire both content and form, they captivate and motivate and can open up completely new perspectives.

Keynote speakers therefore have a responsible but also a privileged position because they can influence listeners’ thinking and bring people to new perspectives and even actions.

But the right keynote speaker for an event is not just someone who can simply “only” speak well. In order for the speaker to attract attention, inspire reflection, motivate, entertain and inspire his audience, he needs a very special combination of information, personality, authenticity and presentation skills.

Here are a few factors that make a good keynote speaker – and are therefore also important for the general success of an event.

Trust: A good speaker must convey trust. His know-how is the basis, because only if you take the knowledge away from him, you trust his ideas and visions.

Knowledge: Good keynote speakers offer new insights or perspectives on trends, markets and topics. This knowledge ensures the audience’s attention and credibility.

Charisma: Without charisma no good keynote. Keynote speakers who are charismatic know or intuitively feel how to attract the attention of their audience and how to make their content exciting and inspiring. With this ability they provide the emotional connection to the audience.

The ability to think ahead: A good keynote speech motivates to act. Inspired individuals, teams and entire organizations are inspired by a good speech and thus more active and “willing to act”. A good keynote speaker encourages his audience to think beyond familiar boundaries.

Clarity of voice and argument: Actually, it’s a speaker’s basic hand tool. Experienced speakers speak in a way that the audience can understand immediately and they argue in such a way that the audience can follow them. They have a clearly defined speaking style, make appropriate pauses, pronounce words clearly, and vary emotional tone, tempo, and volume. And – very importantly – a good keynote has a well thought-out dramaturgical tension.

Technology: Technology plays an important role in presentations today. A good keynote speaker knows exactly how to use technical aids and how much he can rely on them without being dependent on them.

Closeness: Spectators want to exchange ideas with the speakers, so it is very important that keynote speakers don’t just disappear after the work is done, but are available to answer questions – in the best case not only after the actual speech, but also afterwards, during the event.

Social-Media Engagement: Speakers and keynote speakers should be active and well networked in social networks. This has the advantage that before, during and after an event they have a positive influence on reach and media coverage. This in turn benefits the acceptance and visibility of the event – virtually free of charge.

Creativity and uniqueness: Another important aspect is the uniqueness of a speech. As tempting as it sounds to repeat a successful speech: professional speakers are most effective when they can offer tailor-made speeches – the additional costs compared to a standard speech are not so high that it would be worth saving here.

Storytelling: Good keynote speakers use powerful storytelling techniques: Their currency is the true story. A story plate knows that an image created in the mind can anchor large amounts of information much faster and more memorably than a detailed, factual description. That’s why keynote speakers tell stories that evoke images.


The audience is more demanding today than ever before. They expect something new, something special, something added value. A good keynote speaker can do just that. And motivate people to see the world, or at least part of it, with different eyes and new perspectives.

We would like to invite you to a personal consultation to delve deeper into the future of live-experience design and find out together with you and your team which trends and storytelling strategies will be relevant for you and your company in the future!

The Event-Experience-Journey: On the “Pink! Way” to the ideal experience!